Raphaël Roc
![Raphaël Roc](https://www.afnic.fr/wp-media/uploads/2022/03/Raphael-Roc.jpg)
Poste
Product Marketing Manager
Biographie
With a Master’s degree in Marketing, Communication and Commercial Strategies from INSEEC, Raphaël Roc joined Afnic in August 2021 as Marketing Officer. Within the Operational Communication and Marketing Division, he contributes to the promotion of products other than .fr, coordinating the .museum and .paris TLDs, as well as the consulting and training services and technical registry solutions, particularly through ‘Le Cercle des .marque’ [‘The BrandTLD Club’]. Raphaël also keeps a daily watch on the digital transformation of VSEs/SMEs and the digital strategy of brands in order to deploy new content and support prospecting activities.
Articles
![pharmaceutique](https://www.afnic.fr/wp-media/uploads/2024/04/header-blog-pharmaceutique-293x160.jpg)
Pharmaceutical Industry and Dot Brands: Analysis of a Highly Regulated and Often Exposed Sector
The pharmaceutical industry consists of several activities: ...
![Grande distribution](https://www.afnic.fr/wp-media/uploads/2024/02/header-blog-grande-distribution5-293x160.jpg)
Dot brand and large-scale retailing (5/5): overcoming new logistics challenges
A custom TLD (dot brand) represents a powerful differentiator ...
![brandTLD et grande distribution](https://www.afnic.fr/wp-media/uploads/2024/01/header-blog-grande-distribution3-293x160.jpg)
Dot brand and large-scale retailing (3/5): making your e-services stand out
A brand TLD is a powerful tool to help brands enhance their digital ...
![grande distribution](https://www.afnic.fr/wp-media/uploads/2023/12/header-blog-grande-distribution1-293x160.jpg)
Dot brand and large-scale retailing (1/5): promoting your marketplace and its partnerships
A powerful differentiator, the use of brandTLDs remains far ...
![imaginons.mma](https://www.afnic.fr/wp-media/uploads/2023/03/header-blog-Imaginons-mma-293x160.jpg)
Imaginons.mma: a strategic naming underpinning a high-added-value CRM approach
The leading mutual insurance group in France, MMA is one of 496 ...
![.marque retour investissement](https://www.afnic.fr/wp-media/uploads/2022/08/header-blog-point-marque-retour-investissement-293x160.jpg)
.brand: acquisition costs versus return on investment. A worthwhile endeavour?
Dot-brand TLDs may be among the Internet domains most coveted ...
![Marques PME](https://www.afnic.fr/wp-media/uploads/2022/03/header-blog-marque-pme-293x160.jpg)
SMEs: don't deprive yourselves of the opportunity of a dot brand
Due to their entry cost, their registration formalities and ...